Surya Citra Media Hopes For a Swift Recovery
We downgrade our call to NEUTRAL (from Buy) with a lower IDR3,300 TP (3% upside) as SCTV’s audience share declined further to 8.8% in Mar 2016 – the lowest since 2011. Also, we think the recovery in the media industry may not benefit Surya Citra in the near term due to its low audience share..
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