PT Indocement Tunggal Prakarsa, Tbk (INTP IJ) still have to try hard to win the competition of cement sales in West Java. The entry of several new players with cheaper prices could be a negative catalyst that could halt the performance. For the record, the average sales price or the average selling price (ASP) the company continues to demonstrate a trend of decline. On the other hand, the low demand for cement due to the property sector still recovering and growth infrastructure sector have not been fullest triggered a price war. Moreover, cement products newcomer offers a lower price than the Indocement’s product.
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