PT Matahari Putra Prima Tbk (MPPA) digital transformation by strengthening its online to offline (O2O) channel strategy is starting to bear fruit. The market share or market share of this retail company is increasing. Based on data from NielsenIQ, MPPA’s market share during the half-time period of this year reached 24.1%. This amount is higher than the same period the previous year, 21.7%.