Bumi Serpong Damai Anticipates New Normal

Illustration: Bumi Serpong Damai Anticipates New Normal

Bumi Serpong Damai Anticipates New Normal. As well as, Bumi Serpong Damai Tbk (BSDE IJ) is preparing several scenarios to anticipate the application of the new normal in the midst of the outbreak of a new corona virus or Covid-19 that has not been resolved. BSDE Director Hermawan Wijaya acknowledged that entering 2Q20 was a formidable challenge for developers.

However, he had anticipated this. Hermawan explained that his party had anticipated this for the second quarter which coincided with the fasting month, Eid and the Covid-19 pandemic which certainly hampered sales. He also hoped that the pandemic outbreak could end soon. The expansion of the Bumi Serpong Damai project is possible.

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But it depends on the market and how confident the corona outbreak will be and the economy can recover. Moreover, Bumi Serpong Damai is pursuing marketing sales of IDR 7.20 trillion this year, said Hermawan. He also confirmed that he had made new adjustments following the life order that would change also following the Covid-19 outbreak protocol if the new normal discourse was applied.

It will also look at market developments in new normal situations. Bumi Serpong Damai will carry out activities while still obeying government regulations like new normal. There will certainly be many new adjustments, but BSDE has anticipated this, he said. Meanwhile, even in its marketing BSDE has begun integrating digital marketing by using social media to virtual reality to market to its consumers.

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During 1Q20, Bumi Serpong Damai recorded pre-sales or marketing sales of IDR 1.79 trillion. This value is equivalent to 25% of this year’s target of IDR 7.20 trillion. According to Hermawan, the pre-sales performance was supported by several new product launches during the first 3 months of this year, namely four residential products and two commercial products, and land sales.

Sales in the residential segment reached IDR 1.06 trillion or contributed 59% of total marketing sales. This sale came from the sales of Mozia, Savia, Greenwich, Vanya Park, Fleekhauz, Nava Park, The Zora clusters in BSD City, and Grand Wisata Bekasi. Meanwhile, sales of commercial products reached IDR 734 billion or contributed 41% of total marketing sales.

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As well as, Sales in this segment consisted of sales of IDR 525 billion of commercial land, mostly from land sales in BSD City. Then, strata title sales of IDR 76 billion were supported by sales from the South Gate apartment project in South Jakarta, The Elements in South Jakarta, Akasa and Upper West in BSD City.

Meanwhile, the latest contribution from shophouse sales amounted to IDR 133 billion supported by sales from ICE Business Park and North Point – Nava Park shophouses in BSD City. In addition to, BSD City still contributed the most to total marketing sales at 72%, Grand Wisata by 10%, and followed by Nava Park 6%, The Zora 4%, City Tourism 3% and Taman Banjar Wijaya 2%, Hermawan said.

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Bumi Serpong Damai will continue selling sales in the form of projects that have been running for the first 3 months. Last, BSDE is also aggressively marketing the move in quickly program. To market products that are ready stock, or under construction. As well as, to pursue the 2020 marketing sales target.